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BWS & JEEP Launch kite schools across Australia

Coolum Beach - 25th October 2011; BWS is pleased to announce that they are partnering with Jeep Australia to launch their National Kitesurfing Program with selected schools in Australia.

BWS always envisioned working with the best kite schools here in Australia and to have Jeep onboard supporting our program has provided us all with the necessary support to give the entry-level kiter a great first experience.

Choosing the right schools to work with has been the hardest part, as we needed partners who shared the same vision and passion as BWS and Jeep for bringing kitesurfing to the mainstream. We are therefore only partnering with one school in each critical location so that they can represent the brands exclusively in their area.

“I’m really excited to be partnering with the following schools around the country. I know them all personally and the BWS team will be working closely together with them and Jeep to grow kitesurfing here in Australia and to give the entry-level kite surfer a great first experience and the chance to become a proficient kitesurfer” says Ben Wilson.

Ben also goes on to say; “Having such an iconic brand like Jeep supporting kitesurfing brings so much to the sport, it really is exciting times!”

Caroline McComb, Sponsorship and Public Relations Manager at Chrysler Australia said; “Kiting is an exciting, adventurous and accessible sport. It is a perfect fit for Jeep and ‘Don’t Hold Back’, and we are proud to support these schools, enabling and encouraging Aussies of all ages to get outdoors this summer and create their own Don’t Hold Back moments”.

“For any successful adventure, it's essential you've got the right gear, gear that responds to your needs in any situation and to any challenge. This is what the iconic and revitalised Jeep Wrangler experience is all about - adventure, freedom, comfort and capability. ” said Ms McComb.

The new schools will teach students a dynamic program endorsed by the International Kiteboarding Organisation (IKO) and taught by expert instructors in six prime locations to begin with:

For more info or school inquiries, please e-mail:

Cheers from the team at BWS
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